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Reseller hosting is no different either, a
reseller buys a Web hosting package from a hosting company and tries to sell it
independently. The profit for the reseller lies in either the discount or in the
commission s/he gets from selling an account.
For example: The reseller might purchase a
package whose features are valued at $100 for $90. So, the reseller stands to
make a $10 profit on selling the package to customers. Normally as the
customers increase, so does the profit margin for the reseller.
Or, you can get some money by earning
commissions from a hosting company. This happens when you refer potential
customers to the hosting company. If the customer signs up with the company
then you earn a small recurring commission until the customer uses the
services.
Most web hosting companies try to outsource
their services to resellers as it helps them to extend their business reach
without the cost of marketing and sales and also helps them to concentrate on
the business side of things.
As a reseller you can decide what kinds of
services you can sell. You can provide shared, dedicated or co-location web
hosting or merchant accounts, store fronts etc.
If you go with hosting then it might be
useful to offer some other hosting related services like domain names, search
engines etc.
Of course, if you have problems selling
these value added services in the beginning then you can sell them later.
The cost of becoming a reseller and the
equipment and people required in order to be successful depends on many
factors.
If you just plan to earn commission by
referring people to the hosting company by using the Internet, then you do not
have to put up a lot of money, all you need is an Internet ready PC and an Internet
connection.
For a small start-up not a lot of money and
resources are required. You can purchase a good reseller package from a hosting
company by paying them some money upfront. All that is needed is a decent computer
that can manage the accounts of customers and a good Internet connection.
It is advisable to start small if you are
very new to the concept of web hosting and reselling. Then you can expand as
you go on and start getting more and more customers in which case offering
domain registration is also a very good way to make profits.
If you have the money and the experience
then you can go as far as buying all the server equipment required, in which
case you will also be responsible for all the server maintenance costs.
The other option could be leasing a server
as this will be cheaper than buying the server, but here as well you are
responsible for all the maintenance and running costs of the server.
In the above two cases you also need to make
sure that you have multiple connections with the hosting company so there are
no complications in case a connection goes down.
The best thing about being a reseller is
that you do not require a lot of upfront investment.
There is no need to have a lot of technical
knowledge. Account management and Internet skills are all that is required.
However, it would be really handy if you have some sales and marketing
experience so you can interact with your customers better.
The hosting company generally provides and maintains
all the hardware and software.
You do not need to hire a lot of IT staff to
provide support. Providing basic support and leaving the more
technical issues to the parent company support staff can be easily achieved.
Support can sometimes be delayed, as you are
dependent on the parent company to handle the technical aspects. If there is a
delay from their side then you along with your customer are affected.
Sometimes customers leave you if they find
out that you are a reseller and not a real hosting company.
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